Leylaty Hospitality Group
Leylaty is a heritage Saudi hospitality brand founded in 1948, ranging across fine dining, catering, and large-scale events. TGP International was brought on to refresh its brand identity, positioning Leylaty as a global luxury hospitality leader while staying true to its cultural roots. My aspiration was to evolve the identity into something more confident and modern, with a refined, fashion-inspired wordmark and a bold yet elegant visual system. The updated typography and colour palette enhance sophistication while maintaining warmth and approachability. The result is a brand that honours Leylaty’s legacy and supports its global ambitions — rooted, relevant, and aspirational.
Services: Brand Refresh, Logo & Brand Identity, Print & Packaging, Brand Guidelines
