Leylaty Brand Refresh
Leylaty is a heritage Saudi hospitality brand with a legacy dating back to 1948, spanning fine dining, catering, and large-scale events. After showcasing our vision for the brand, TGP International was commissioned to reimagine its brand identity as part of a strategic refresh, helping to position Leylaty as a globally recognised leader in luxury hospitality while remaining true to its cultural roots.
My approach focused on evolving the existing identity into something more confident, modern, and versatile. I introduced a refined wordmark inspired by fashion houses, bold yet elegant, to balance sophistication with approachability. The typography and colour palette were selected to elevate the brand visually, while preserving a sense of warmth and welcome that resonates with both local and international audiences.
The result is a visual identity that honours Leylaty’s deep heritage while supporting its ambitions for global expansion; a brand that feels rooted, relevant, and aspirational.
Services
Brand Identity Design
Print Design
Brand Guidelines
Brand Identity Design
Print Design
Brand Guidelines
Location
Jeddah, Saudi Arabia
Jeddah, Saudi Arabia
