About me
I’m a London-based designer originally from Cornwall, specialising in branding and visual identity. While brand design is at the heart of what I do, I also have a deep love for editorial design and bookmaking; practices where detail and narrative come together in meaningful ways.
What matters most in my work is communication, purpose, and emotional resonance. I care about design that feels personal and culturally grounded. I believe in the beauty of applied arts, thoughtful and intentional design that elevates everyday experiences. Good design can improve quality of life and shape human experiences.
My work spans across hospitality, luxury, and lifestyle sectors. I specialise in creating brand identities and menu design, working closely with marketing teams to produce printed assets and promotional materials. These materials range from gifting and posters, to event collateral and advertising, helping to support brand messaging and drive engagement. I also collaborate closely with interior designers to ensure cohesive storytelling throughout touchpoints and spatial design.
