Gup & Shup
Services
Logo & Brand Identity
Print & Packaging
Logo & Brand Identity
Print & Packaging
Location
Dubai, UAE
Dubai, UAE
Gup & Shup is a contemporary Indian street food restaurant in Dubai, inspired by the energy and visual vibrancy of Mumbai’s urban culture. I was brought on to create the brand identity, including the logo, visual language, and print applications, drawing from Art Deco typography and the bold colours of traditional Indian packaging. The goal was to craft a brand that felt both culturally grounded and visually fresh, capturing the essence of modern India in a way that felt elevated, playful, and cohesive across all touchpoints. The final identity brings together personality, structure, and story in a way that amplifies the restaurant’s unique concept.
