Assembly Mezze & Grill
Assembly is a contemporary Mediterranean restaurant shaped by the creative vision of Chef Athanasios Kargatzidis, located in Riyadh, Dubai and London.
The brand's identity was created to capture the essence of his experience.
The brand's identity was created to capture the essence of his experience.
Across Assembly's locations, the identity is designed to feel rooted in it's Mediterranean inspiration - a reflection of a concept that offers guests something fresh and unexpected.
Services
Brand Identity Design
Print Design
Brand Guidelines
Brand Identity Design
Print Design
Brand Guidelines
Location
Riyadh, Saudi Arabia
Dubai, UAE
Formerly in Harrods, London, UK
Riyadh, Saudi Arabia
Dubai, UAE
Formerly in Harrods, London, UK
For Assembly Mediterranean Grill in Harrods, the menu design became a storytelling tool with a simple line map and personal note from the chef offering guests a glimpse into the origins of the Levantine and Arabic dishes, inspired by his international travels.
Assembly Al Mamlaka
Assembly Al Mamlaka
Assembly Al Mamlaka
Assembly Harrods
Assembly Harrods
